Can I afford to advertise?
Can you afford NOT to advertise? It is a critically important investment in helping your business ensure long term success. Radio is a remarkably efficient way to communicate a consistent message about your business. And with 5 stations to select from we have ways to work with all manner of budget sizes to create an effective advertising campaign.
Can you help me build a brand?
Absolutely! But it doesn’t happen overnight. Our Account Managers will work with you to help craft an effective message that gets communicated consistently to build and reinforce your brand. Our General Manager, Steve Gaines, actually spent a decade traveling the country as a consultant helping small business owners/managers better understand how brand campaigns can be most effective. We can help you!
Can you help me recruit qualified job applicants?
Radio is a powerful and efficient way to recruit a much better pool of job applicants. And Monticello Media specializes in this important tool. Learn all about it here.
Can you help me with email marketing?
Monticello Media can incorporate your message into targeted e-blasts to reach the consumers you want through our multiple-station database.
Do I have to advertise on all five of your stations or can I pick and choose?
You may choose one, a couple, or all of them. We’ll help you identify which stations best fit your demographic needs. And different stations also can be better budgetary fits, depending on your situation.
Do I need to advertise?
There is a questionnaire on this site that will help you answer that question.
Do you do event marketing?
Event marketing is an important part of what we do. Whether it’s a social event, a not-for-profit event, a station event, or a customized event for your business, we’ll make sure it’s marketed effectively for success.
Does Monticello Media offer digital marketing opportunities?
Yes, clients will find a variety of digital opportunities available with Monticello Media. With website banner and tile ad space, unique “Peel-Back” features, as well as pre-roll and banner ads on our 4 streaming players and streaming commercials on our online radio stations, we can help you reach consumers digitally.
How can I best utilize social media?
Social media is best viewed as an extension of your overall marketing plan. Mass marketing, such as what you can accomplish by using radio, helps build broad awareness of your brand and specific messages. Social media helps to personalize that awareness by connecting you directly with potential customers. Our Account Managers can help you better understand these ideas with further discussions.
How can I stretch my marketing budget?
There are a variety of ways to creatively stretch a budget, which will vary widely depending on your product category and circumstance. One of our Account Managers can help identify the best options for your situation.
How many spots do I have to buy?
Marketing effectively on radio is a function of a strong, specific message that is heard repetitively by prospective consumers in the market. On an average music station you should plan to run a minimum of about 20-25 commercials (:30 or :60) over the course of a week. This ensures that more listeners are likely to hear your message several times. On an average talk or sports station you can plan to run a slightly lower minimum since those listeners tend to stay with a station for longer periods of time.
Consistently running this type of weekly schedule 1-2+ weeks per month for an extended period of time is how brands are built and strengthened. We can help map out a plan for you that can be effective and stay within your budget.
I am a doctor (or a lawyer). How do I ethically market my practice?
In today’s world, most professionals understand the importance of reaching out to potential clients ahead of the time when the service is needed. Radio is certainly a very effective and efficient way to make sure you’re “known” before the need arises. And we can help you craft a message that solidifies the image that you want to project to the marketplace.
What are radio’s strengths?
- Radio reaches people everywhere in almost any circumstance – at home, at work, in the car, and beyond.
- Radio listeners are loyal to their stations.
- Listening to radio is a personal experience so radio has the power to befriend and connect YOU to that relationship.
- Radio is targetable.
- Radio is adept at reaching a wide array of demographics and lifestyles.
- Radio is direct, a trusted friend, and a human voice that conveys a memorable message far better than printed words and pictures.
- Radio production is simple, quick and without production charges.
- Radio makes a great marriage with the web since radio listeners are heavy internet users, often doing so at the same time.
- Radio, with its low cost-per-thousand, can offer you much more efficient frequency, reach, and longevity than most other media options.
What if I am interested in more than just radio advertising?
We know that if your budget will allow it, the more mediums you can use concurrently the better your overall campaign will be. The keys include being able to use each effectively and keeping your message consistent across the board. Our Account Managers are ready to help you tie things together across multiple media if needed.