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Growth Awaits Beyond the Comfort Zone

Many business owners and entrepreneurs are looking for the thing that sets them apart.  What makes you and your business different?  Is your business continuing to grow?  Are you innovating your product or service to improve on what you’ve done historically or in order to adapt to the changing culture and economy?  Are you stuck in the status quo, comfortable, maybe too comfortable,… even possibly in a rut?  All excellent questions that savvy business owners must ask themselves frequently in order to keep the creative juices flowing and stay ahead of their competition.

I heard the expression years ago that growth exists about an inch outside or your comfort zone.  Getting past this hurdle and opening up to new ideas or taking a fresh look at your business can make a world of difference.  This is where one may find the next big thing.  Or more realistically, at the very least, this consideration keeps work exciting, keeps the passion lit and could possibly even spark the idea that takes the business to the next level.

Entrepreneurs Prepare For Your Next Great Performance

In the article, “Leaders Succeed When They Go Where Their Fear Tells Them to Avoid“, the author uses the great analogy of a performer approaching the stage.  They often welcome the feelings of fear or anxiety to motivate them and as they overcome them, the crowd applauds.  In the article, Bill Connolly states,  “We need stability as much as we need risk. However, for leaders to realize massive success, they have to be willing to leave the safety net of stability behind and follow their fears into the unknown.”

There are many fears that can creep up for the entrepreneur, leading to doubt, hesitation and inaction.  Taking the leap beyond the constraints of the comfort zone starts with action, making a decision.  This reminds me of the inspirational speaker Charlie “Tremendous” Jones when he stated, “Don’t wait until you can make the right decision; Make a decision and then make it right”.  Of course business owners and entrepreneurs need to make informed, educated, and calculated decisions.  However, asking good questions and pushing beyond the everyday norm can stimulate expansion into new frontiers and can lead to rewarding results.  Entrepreneurs and small business owners can sit with or even welcome fears before overcoming them through bold decisions and fearless commitment.  It may not be comfortable but that’s where the growth is.