HitKicker 99.7 WCYK targets Adults 25 – 54 with secondary targets of women 25 – 54 and Adults 18 – 34. Hitkicker plays music by all the top stars of contemporary country music. Hitkicker mornings begin with The Vinnie & Pam Morning Show, featuring Central Virginia radio icons Vinnie Kice and Pam Garrison. The rest of our locally produced weekdays include Middays with Steve Walker and Afternoons with Pauly Madison. WCYK is also your NASCAR station.
Charlottesville’s #1 Hit Music Station HOT 101.9 targets 25-54 Adults, with secondary targets of 18 – 49 Adults and Women. HOT 101.9 plays mainstream contemporary pop music. The mornings begin with the renowned and popular “Elvis Duran Morning Show.” Following that it’s Pauly Madison Middays and “PJ in the PM” with PJ Styles in Afternoons.
Generations 102.3 is Classic Hits from the 70s and 80s with a target audience of 35 – 64 year-old adults. Generations 102.3 plays the Classic Hits from legendary acts like the Doobie Brothers, Stevie Wonder, Journey, the Beatles and Chicago. You’ll hear 2 radio market legends carry the day with Jay Lopez in the mornings and Vinnie Kice throughout the afternoons. Generations is heard at 102.3 and 94.1.
Charlottesville’s News Talk 107.5 FM and 1260 AM features local Talk and information each morning with host Joe Thomas and award winning news coverage from John Peterson. During the midday it’s Rush Limbaugh and Glenn Beck. Then each afternoon from 4-6 it’s Inside Charlottesville with Coy Barefoot on WCHV-FM while Sean Hannity is delivered on WCHV-AM. The station targets an affluent and educated 35-64 adult audience.
At 1400 AM, WKAV is Charlottesville’s highest rated fulltime Sports Station. WKAV serves a male dominated audience of 25+ in age. Along with sports talk from personalities like Dan Patrick and Jim Rome, WKAV delivers an array of pro, college and high school game coverage. This includes Redskins Football, Nationals Baseball, and Capitals Hockey. Plus Virginia Tech football and basketball. And select local high school football games.