On RetailWire this week author Tom Ryan invites small business owners to join the discussion in his article, American Express doubles down on ‘Shop Small’ . As the interest in Small Business Saturday and the Shop Small Movement continues to grow, it is important to consider how to take advantage of any buzz created but also look beyond these events to truly develop more lasting strategies in order to grow local business.
American Express is offering promotional support with the larger than life charm and wit of Shaquille O’Neal. This day to support the local business owner has been developing since inception in 2010 and generated $16.2 billion in 2015 according to the article. However, according to one of the insightful comments following the article, “Small businesses need to do more than “wait to participate” in events.”