For years I’ve been saying to small business owners/managers that your existing customers make for the best sources of incredibly useful information for helping craft an effective message.  Mainly because they speak from the perspective of the customer – which is a vantage point that is very difficult to see from when you’re running your business.

Well here is an extensive breakdown drilling down into specifics of the tremendous value in taking time to really engage with these existing customers.  You’ll find yourself quite surprised at what you can learn from them!  All the while you’re cementing these important relationships.  READ HERE