Today I visited a prospective partner and they began to share their standard process for welcoming a new patient to their practice.  This experience included a tour of their office, introductions and a small gift bag.   Small things, but even these little differences can make all the difference.  Today business owners are continuing to look for new ways to differentiate themselves and outshine the competition through an enhanced customer experience.

This reminded me of an article I read recently entitled, “Consumers Just Want to Have Fun” which originally appeared in August’s edition of STORES Magazine.  Excerpts and the link to the full article are below.

“Since consumers can now find what they want through so many more channels, the fresh, new, authentic, unique experience will be the one that wins.”

‘Recreational retail’ transforms staid shopping experiences into memory-makers

Sean Selby doesn’t look at rock climbing as simply exercise — but then, he doesn’t look at retail buildings as spaces to just buy and sell, either. ” READ HERE