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Grow Like You Mean It

“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”

Benjamin Franklin

For most small business owners, the day-to-day job duties that you have can be so overwhelming that you may think that you don’t have time to ponder, much less execute, the future success of your business. But, as some have pointed out, “failing to plan is planning to fail.”

Now that 2018 is here, it’s the perfect time to begin thinking about what kind of goals you want to achieve and a strategy to achieve them by the year’s end. Here are some suggestions to help you and your small business achieve growth in the new year.

grow

First, begin to leverage your customer base to understand how your business can improve. Your current customers are often the best tools you have to utilize as a growing business. Talk to them. Ask questions on how you can do better or offer a better product.

Secondly, it’s important to have a clear understanding what type of objectives are realistic so that you can start taking bite-sized steps to get there. If you make too much of a stretch goal, you may end up either using too many resources to achieve an unattainable target or get discouraged when you don’t meet it.

Lastly, it’s beneficial to think about what kind of resources are available to help you achieve your goals. Utilizing the support from other professionals in your community is paramount to the success of your growth strategy. At first, it may seem like a challenge, but using all available systems of support will increase the chances of obtaining your definition of success.

House Members Oppose Curbing Tax Break For Advertising

Dozens of lawmakers said in early June that they oppose revising the tax code in a way that could drive up the cost of advertising.

448878029_7593296b57_m“Changes that will make advertising more expensive cannot be justified as a matter of tax or economic policy,” Reps Eliot Engel (D-N.Y.), Kevin Yoder (R-Kansas), and 85 other lawmakers write this week in a letter to House Speaker John Boehner (R-Ohio) and Minority Leader Nancy Pelosi (D-Calif.).

Currently, companies can deduct 100% of their ad expenses the same year they are incurred. The House is considering revising that long-standing deduction by allowing companies to deduct only 50% of ad expenses the year they are incurred. Companies would then have to amortize the remaining 50% of ad expenses over a period of 10 years.

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