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In Support of Small Business Saturday

Local is the new black.

You, as an entrepreneur, understand the importance of investing dollars in local markets and of supporting endeavors such as Small Business Saturday. Now is a great time to be an owner of a locally-owned enterprise.

More than ever, shoppers are aware of the benefits of investing in their neighborhoods. In 2016 alone, the US small business sector was estimated to have an estimated 28 million businesses and was responsible for 54% of all domestic sales.

Between better customer service, benefits to the local economy and direct access to an expert, the opportunities for touting the benefits of local shopping are plentiful. The good news: you don’t have to work hard to encourage consumers to act upon this idea.

business owner

There are available resources and incentives to encourage entrepreneurship here in Charlottesville and in Virginia as a whole.

It is Charlottesville Business Innovation Council‘s mission to “educate, celebrate and advocate for Charlottesville’s technology community” by giving support to the high-tech businesses in the area.

Centra Virginia SCORE is a resource that serves the counties of Albemarle, Culpeper, Fluvanna, Greene, Louisa, Madison, Nelson and Orange by providing mentoring and other assistance for those looking to start a business or improve their existing business strategy.

Central Virginia’s Partnership for Economic Development offers counseling, information, and training to Central Virginia’s entrepreneurs.

BlackOwnedCville is a resource that allows you to look for goods and services sourced from local businesses owned by black residents of Charlottesville.

Finally, the City of Charlottesville’s Office of Economic Development has resources available to women and minority entrepreneurs.

Should Small Business Owners Do Their Own Digital Marketing?

digital marketing, small businessBeing a small business owner is hard work. Trust me, I know. You wear a lot of hats — everything from accounting, sales, and marketing to more. However, small business digital marketing

Source: Unique Digital Marketing Tactics: 1 Hour a Day

This article has great suggestions that may take an hour a day for a digital marketing professional However, the average business owner should be focused on their business and not digital marketing.

What are the digital marketing options for local businesses?

Do it yourself – The business owner has to learn, implement, monitor, optimize their own campaign with their own time.

Outsource – Hire some company that may be helping with directories or just calls from another state and trust them to market with minimal contact or reporting.

Hire an agency – Invest in an agency that will do a great job at a higher price ($1K-$10K+ in MGT fees alone).

Or… Work with us! – We offer a local, personal, customized solution. We will educate the advertiser, prepare and implement your strategy and provide in depth reporting on performance.  This can be done within a lower total budget.  Visit or Online Marketing page for more details.