How Do You Approach Naming Your Company?

There is a traditional wisdom for company names you’ve probably heard if you’ve ever tried to name a new start-up.  You know some of the standards:  they should be short, close to the beginning of the alphabet and descriptive. Nancy Friedman, who specializes in this process, argues that this wisdom is actually rather incorrect.

Wine Names

Before you set out to name your company read through these ideas.

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