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Online Marketing

Grow Like You Mean It

“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”

Benjamin Franklin

For most small business owners, the day-to-day job duties that you have can be so overwhelming that you may think that you don’t have time to ponder, much less execute, the future success of your business. But, as some have pointed out, “failing to plan is planning to fail.”

Now that 2018 is here, it’s the perfect time to begin thinking about what kind of goals you want to achieve and a strategy to achieve them by the year’s end. Here are some suggestions to help you and your small business achieve growth in the new year.


First, begin to leverage your customer base to understand how your business can improve. Your current customers are often the best tools you have to utilize as a growing business. Talk to them. Ask questions on how you can do better or offer a better product.

Secondly, it’s important to have a clear understanding what type of objectives are realistic so that you can start taking bite-sized steps to get there. If you make too much of a stretch goal, you may end up either using too many resources to achieve an unattainable target or get discouraged when you don’t meet it.

Lastly, it’s beneficial to think about what kind of resources are available to help you achieve your goals. Utilizing the support from other professionals in your community is paramount to the success of your growth strategy. At first, it may seem like a challenge, but using all available systems of support will increase the chances of obtaining your definition of success.

In Support of Small Business Saturday

Local is the new black.

You, as an entrepreneur, understand the importance of investing dollars in local markets and of supporting endeavors such as Small Business Saturday. Now is a great time to be an owner of a locally-owned enterprise.

More than ever, shoppers are aware of the benefits of investing in their neighborhoods. In 2016 alone, the US small business sector was estimated to have an estimated 28 million businesses and was responsible for 54% of all domestic sales.

Between better customer service, benefits to the local economy and direct access to an expert, the opportunities for touting the benefits of local shopping are plentiful. The good news: you don’t have to work hard to encourage consumers to act upon this idea.

business owner

There are available resources and incentives to encourage entrepreneurship here in Charlottesville and in Virginia as a whole.

It is Charlottesville Business Innovation Council‘s mission to “educate, celebrate and advocate for Charlottesville’s technology community” by giving support to the high-tech businesses in the area.

Central Virginia SCORE is a resource that serves the counties of Albemarle, Culpeper, Fluvanna, Greene, Louisa, Madison, Nelson and Orange by providing mentoring and other assistance for those looking to start a business or improve their existing business strategy.

Central Virginia’s Partnership for Economic Development offers counseling, information, and training to Central Virginia’s entrepreneurs.

BlackOwnedCville is a resource that allows you to look for goods and services sourced from local businesses owned by black residents of Charlottesville.

Finally, the City of Charlottesville’s Office of Economic Development has resources available to women and minority entrepreneurs.

Should Small Business Owners Do Their Own Digital Marketing?

digital marketing, small businessBeing a small business owner is hard work. Trust me, I know. You wear a lot of hats — everything from accounting, sales, and marketing to more. However, small business digital marketing…

Read more here: Unique Digital Marketing Tactics: 1 Hour a Day

This article has great suggestions that may take an hour a day for a digital marketing professional. However, the average business owner should be focused on their business and not digital marketing.

What are the digital marketing options for local businesses?

Do it yourself – The business owner has to learn, implement, monitor, optimize their own campaign with their own time.

Outsource – Hire some company that may be helping with directories or just calls from another state and trust them to market with minimal contact or reporting.

Hire an agency – Invest in an agency that will do a great job at a higher price ($1K-$10K+ in MGT fees alone).

Or… Work with us! – We offer a local, personal, customized solution. We will educate the advertiser, prepare and implement your strategy and provide in depth reporting on performance.  This can be done within a lower total budget.  Visit our Online Marketing page for more details.

Announcing Online Marketing With Monticello Media Online

At Monticello Media we have recognized the needs of our clients that have struggled with online marketing.  They see the value of radio and the business growth that this channel provides.  However, driving more traffic to your website through the online channels is also important.  Therefore, we are proud to be offering digital marketing products to assist our local businesses through Monticello Media Online.Online Marketing

Many small to medium sized businesses (SMBs) have said for decades that word of mouth advertising is the best form of advertising.  Although this is true, in the Information Age, even word of mouth recommendations and referrals are researched online.  Over 70% of shoppers will check online before making a purchase!

The media landscape has changed dramatically in the past decade.  More people are in front of mobile devices now than ever before.  So how do you get in front of those people to let them know about your product or services and why they should do business with you?

You can go back to school and learn how to be a digital marketer and do it your self as time permits working with a vendor you found online that you never met and will hopefully do a good job.  You can hire a digiguru to help full time with all things digital or for just digital marketing alone.  You can retain a large agency that is super good at targeting, testing and optimizing for efficient spend though this typically requires significant often worthwhile management fees.  Or, you can work with us!Online Marketing, Behavioral Targeting, Keyword Targeting, Ad Networks, Retargeting, Facebook Ads, Instagram Ads, Household IP Targeting, Video Pre-roll, Mobile Conquesting, Display Ads

Our approach to online marketing is the same as it is with radio.  We consider the business owner’s goals and objectives first and foremost.  We want to best understand your needs in order to help you be successful.  We will sit down with you and really listen to what you are trying to accomplish with your website.  We will then build a customized plan and marketing strategy specifically for you.  Then, as we implement the campaign, we will track, report, test and optimize.

The products we offer to help your online marketing:

  • Targeted Ads on Prospect-Specific Ad Networks
  • Behavioral Targeting
  • Keyword Targeting Based On How Costomers May Look For You
  • Targeting the Household IP Address Based on the Physical Address
  • Leveraging Facebook Targeting and Intstagram Targeting
  • Re-targeting Your Website and our Station Website Traffic
  • Mobile Conquesting (can be targeted to 500 feet)
  • Video Pre-Roll Ads
  • SEO & Reputation Management

Visit Monticello Media Online to learn more.