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Marketing

Grow Like You Mean It

“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”

Benjamin Franklin

For most small business owners, the day-to-day job duties that you have can be so overwhelming that you may think that you don’t have time to ponder, much less execute, the future success of your business. But, as some have pointed out, “failing to plan is planning to fail.”

Now that 2018 is here, it’s the perfect time to begin thinking about what kind of goals you want to achieve and a strategy to achieve them by the year’s end. Here are some suggestions to help you and your small business achieve growth in the new year.

grow

First, begin to leverage your customer base to understand how your business can improve. Your current customers are often the best tools you have to utilize as a growing business. Talk to them. Ask questions on how you can do better or offer a better product.

Secondly, it’s important to have a clear understanding what type of objectives are realistic so that you can start taking bite-sized steps to get there. If you make too much of a stretch goal, you may end up either using too many resources to achieve an unattainable target or get discouraged when you don’t meet it.

Lastly, it’s beneficial to think about what kind of resources are available to help you achieve your goals. Utilizing the support from other professionals in your community is paramount to the success of your growth strategy. At first, it may seem like a challenge, but using all available systems of support will increase the chances of obtaining your definition of success.

Announcing 94.1 The Oasis!

The Oasis 94.1

To better serve the Charlottesville Metro Area and Central Virginia, we are proud to announce our newest radio station, The Oasis 94.1, “Today’s Christian Hits!”

Pam Garrison, a Program Director, radio personality, and host on 99.7 CYK (and, most currently, The Oasis) is head of the project. Garrison, a radio veteran in the area, is thrilled to be hosting and is excited about the newest offering from Monticello Media.

Oasis

The Oasis is the region’s only local contemporary Christian radio station featuring positive hits with artists such as Casting Crowns, Crowder, Newsboys, Natalie Grant, and Mercy Me.

Contemporary Christian is currently the fastest growing format in radio and boasts the “widest audience appeal among most demographics”– and there aren’t any signs of this trend slowing.

Tune in weekdays from 3-7 pm to connect with Pam, either on your radio or stream online. For a list of upcoming events, be sure to check out our website.

Click here for a list of our radio stations.

In Support of Small Business Saturday

Local is the new black.

You, as an entrepreneur, understand the importance of investing dollars in local markets and of supporting endeavors such as Small Business Saturday. Now is a great time to be an owner of a locally-owned enterprise.

More than ever, shoppers are aware of the benefits of investing in their neighborhoods. In 2016 alone, the US small business sector was estimated to have an estimated 28 million businesses and was responsible for 54% of all domestic sales.

Between better customer service, benefits to the local economy and direct access to an expert, the opportunities for touting the benefits of local shopping are plentiful. The good news: you don’t have to work hard to encourage consumers to act upon this idea.

business owner

There are available resources and incentives to encourage entrepreneurship here in Charlottesville and in Virginia as a whole.

It is Charlottesville Business Innovation Council‘s mission to “educate, celebrate and advocate for Charlottesville’s technology community” by giving support to the high-tech businesses in the area.

Central Virginia SCORE is a resource that serves the counties of Albemarle, Culpeper, Fluvanna, Greene, Louisa, Madison, Nelson and Orange by providing mentoring and other assistance for those looking to start a business or improve their existing business strategy.

Central Virginia’s Partnership for Economic Development offers counseling, information, and training to Central Virginia’s entrepreneurs.

BlackOwnedCville is a resource that allows you to look for goods and services sourced from local businesses owned by black residents of Charlottesville.

Finally, the City of Charlottesville’s Office of Economic Development has resources available to women and minority entrepreneurs.

Should Small Business Owners Do Their Own Digital Marketing?

digital marketing, small businessBeing a small business owner is hard work. Trust me, I know. You wear a lot of hats — everything from accounting, sales, and marketing to more. However, small business digital marketing…

Read more here: Unique Digital Marketing Tactics: 1 Hour a Day

This article has great suggestions that may take an hour a day for a digital marketing professional. However, the average business owner should be focused on their business and not digital marketing.

What are the digital marketing options for local businesses?

Do it yourself – The business owner has to learn, implement, monitor, optimize their own campaign with their own time.

Outsource – Hire some company that may be helping with directories or just calls from another state and trust them to market with minimal contact or reporting.

Hire an agency – Invest in an agency that will do a great job at a higher price ($1K-$10K+ in MGT fees alone).

Or… Work with us! – We offer a local, personal, customized solution. We will educate the advertiser, prepare and implement your strategy and provide in depth reporting on performance.  This can be done within a lower total budget.  Visit our Online Marketing page for more details.

Building a Sticky Brand

Brand Building 101

There are many things to consider when a business is developing its brand.  Will it accurately reflect the single aspect that differentiates “us” from “them”?  Will it convey the personality and illicit the emotional response anticipated?  Will it clearly communicate the promise of the value that the business has to offer?  In order to be effective, the savvy brand builder will ponder these questions and be able to more successfully develop a stickier message.

The best messaging will attract the right audience and hold onto them through the sales process hopefully converting them into loyal customers and ultimately brand evangelists.  In the article, “3 Ways to Clearly Communicate Your Marketing Message. Stop Using “Trump Talk””, David August shares some great keys to effective brand building.  The first takeaway the author provides is, “Communicate a promise – one that your business can keep — that addresses peoples’ preferences and concerns proactively.”

This article is a great reminder to avoid cliche and buzz words and phrases, which give weak and watered down messages.  Consumers want authenticity.  Clearly communicate what makes a business different and what is the promise of your brand.  Using the businesses own words will resonate with prospective customers.  August concludes, “Use your limited space to say something meaningful. Something that will put your offering at the top of peoples’ lists.”  By doing this a business’s brand will become stickier.

READ FULL ARTICLE HERE

 

2017 Local Advertising Spend Forecast

Although Radio Advertising remains a solid part of advertising budgets in 2017, local advertising spend on online marketing is continuing to grow.  According to a new article on the RAB (Radio Advertising Burea) blog, digital spend is predicted to surpass print media by 2018.  However, radio does continue to be an important medium especially for local advertisers due to the exposure to  captive audiences during commutes as well as the growth of streaming content from desktops and smart phones.

In the article entitled “Radio’s Place in the New Local Media Advertising Marketplace”, the author states that “According to the recently published 2017 BIA/Kelsey U.S Local Advertising Forecast, which provides a five year national forecast and 12 individual media forecasts, radio does reasonably well”.  And the article summarizes by stating, “radio’s position in the local advertising marketplace continues to be solid. The growing influence of online/digital advertising opportunities will prompt radio to be flexible and be broad in the types of services that they offer and focus on new and distinct offerings that increase digital revenue opportunities.”

READ MORE HERE